Our development strategy in Vietnam is “From farm to table” anchored on three core values:
Sustainable Local Sourcing
We source premium raw materials from trusted Vietnamese farms and fisheries certified by ASC, BAP, and GlobalG.A.P. This ensures sustainability, safety, and full traceability while supporting local communities and delivering fresher, higher‑quality ingredients for global markets.
Japanese‑Led R&D Expertise
Our products are shaped by Japanese‑led R&D, blending precision, quality excellence, and continuous improvement. With deep technical knowledge and a focus on Western taste, texture, and clean‑label trends, we develop consistent, scalable, and market‑ready solutions designed to succeed internationally.
Vietnam‑Based Certified Production
All products are manufactured in internationally certified Vietnamese facilities, offering world‑class quality with outstanding cost efficiency. Supported by skilled teams and advanced processing systems, our supply chain delivers fast, reliable, and compliant production for the U.S., Europe, Japan, and beyond—premium, responsibly made, and competitively priced.

The Triple‑A identity of our brand is built on three pillars: Aurora, representing our vision and leadership; Aoi, expressing our philosophy of purity, nature, and depth; and Artisan, symbolizing our promise of craftsmanship and genuine quality. Together, they form a natural Triple‑A standard-a global mark of the very best. Central to this identity is Aoi. This single word encapsulates integrity, craftsmanship, Japanese authenticity, sustainability, and natural quality.
We source all raw materials responsibly from ASC, BAP, and GlobalG.A.P.–certified farms, ensuring strict sustainability, safety, and full traceability.
Along Vietnam’s pristine coastline, our marine fish are raised in open‑sea farms where generations of fishermen combine traditional ocean knowledge with advanced aquaculture technology. Carefully monitored water quality and natural growing conditions create seafood with firm texture, clean flavor, and trusted international certification. This is responsible farming-sustainable, high‑quality, and ready for global markets.
Our inland freshwater farm at Định Bình Reservoir sits on a pristine, protected water source and is managed by skilled local farmers using modern monitoring systems. With strong support from local authorities, the farm is transitioning toward higher‑value, export‑focused production, improving community livelihoods while strengthening our sustainable, diversified supply chain. This ensures consistent, reliable quality for international B2B partners.
Our products are manufactured in Vietnam at internationally certified facilities that combine world‑class standards with exceptional cost efficiency. Our factories hold ASC, MSC, BRCGS, and FDA compliance, and were originally built to Japanese Grade A sashimi and sushi standards-meeting the strict expectations of the U.S., EU, Japan, and other demanding markets.
With modern processing technology, rigorous quality control, and a highly skilled workforce, we preserve freshness and flavor at every stage. By leveraging Vietnam’s strong manufacturing capabilities and strategic location, we deliver scalable, efficient, and competitively priced products without compromising quality or sustainability.